LET’S BE REAL

Client: Progressive | Agency: GUT MIAMI

Roasting is a love language, especially with the people who know you best. Progressive can’t control how your loved ones show love. But it can help you control your car insurance.

A group of three people, two men and a woman, posing in front of a vintage blue Land Rover vehicle outdoors on a sunny day. They are standing on an asphalt road with trees and a brick building in the background.
Three young adults standing against a beige tiled wall, dressed in casual and varsity clothing, with shadows cast on the wall.
Three friends smiling outdoors, standing in front of a flower wall with blue flowers, a blue umbrella, and parked cars, including a blue SUV, in a sunny urban setting.
Three people standing outdoors in front of a plant wall with purple flowers. Two are smiling and looking at each other, while the third person is smiling and wearing sunglasses. The setting appears to be sunny and lively, with other people and umbrellas visible in the background.
A man in sunglasses and a patterned shirt is speaking to a group of two people outdoors near a blue vehicle and a green, flowering hedge, with buildings and trees in the background.
Three people having a conversation outdoors in front of a green hedge decorated with white and blue flowers, with a large umbrella and trees in the background.
Person with painted nails spelling 'TAKE' on fingers, holding hands on steering wheel of a car.
Young woman with curly hair sitting in driver’s seat of a car, with an older man in the passenger seat, both in a suburban neighborhood.

Hello, World!

An advertisement for Progressive insurance featuring a man crouching next to a blue Jeep. The text promotes saving on car insurance by switching to Progressive, with an average savings of $835.
A woman with curly hair smiling while sitting in the driver's seat of a car, with a man sitting next to her, in a residential neighborhood.
A woman with curly black hair sitting in the driver's seat of a silver car, looking at the camera, with a man in the passenger seat. The scene is outside a house with a red brick facade, front porch with chairs, and a well-maintained lawn.
A group of diverse women are hiking in a forest, with one woman smiling and crossing her arms, standing near a trail sign that reads 'Rock Trail' and 'Sunset'. Sunlight filters through the trees.
A woman leaning against a gray car in a wooded area, wearing a plaid shirt over a white crop top and blue pants, with jewelry and a headband.

Social

Banners

Three people at a tailgate party, with tents and tables in the background. One man is grilling hot dogs and sausages, another man wears a blue and white letterman jacket, and a woman stands in between them. There are American football-themed decorations and outdoor seating.
Three people posing outdoors in front of a blue vehicle, with trees and a building in the background. Two are wearing varsity jackets with a letter 'P' on them, and one is wearing a blue shirt and apron.
A woman with a blue headband and plaid shirt leaning against a dark-colored SUV in a wooded area.
Three women standing near a dark gray car on a paved parking area in a wooded park with green trees.
A young woman with a blue headband and plaid shirt standing confidently next to a car in a wooded area, promoting progressive car insurance rates.